Summary
RTÉ Radio 1 is a national Irish radio station operated by RTÉ, the public broadcaster of Ireland. While focusing mainly on speech-based programming, their offering includes music programming too, and they have been broadcasting regularly since 1926.
Radio 1 needed to develop a strategy for the brand (to increase appeal and extend reach) and for advertising (to prove the value of the Radio 1 channel to drive sales). This needed to be based on robust and comprehensive data collection and analysis to truly drive impact in listenership and ad revenue levels.
RED C created a bespoke research programme that...