Methodology & Sources
Internet data are provided by IAB Europe and are split into three primary formats: search, display and online classified.
IAB Europe began monitoring online classified spend in Russia in 2015, resulting in a jump in recorded internet spend.
Online classified is defined as a fee paid by an advertiser to place an ad or listing around a specific vertical such as automotive, recruiting and real estate, regardless of the outcome of the ad (i.e. the fee is paid even if there is no ‘sale’)....