Adidas: Changing the perception of Kashmir, through the lens of football

Adidas, a shoes, clothing and accessories brand, partnered with Real Kashmir Football Club and used a documentary, online film, press conference and press release to promote positive sentiments surrounding the club in India.

Insight

Kashmir has been an indivisible part of India, but only physically. Otherwise, mentally and emotionally, Kashmir has become an entity hard to decipher. It faces the brunt of severe allegations. The youth, despite brimming with productivity and capabilities, have their visions crushed by the continuous instigations of the actual and disguised culprits leading lives in tranquillity.

Real Kashmir Football Club, the team which stands in pride as the only club in the state to have the first football team, rewrote the script of the valley that inspires positive change in the state. The team earned a promotion to...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands