Adobe: Reinvent Influencer Program When Adobe MAX 2020 Goes Virtual

Adobe, a computer software company, increased awareness and attendance of its MAX event, which was virtual and free for the first time due to the COVID-19 pandemic, through exclusive PR boxes, online gameshows and private watch parties.

Campaign details

Brand: AdobeAdvertiser: AdobeAgency: Golin

Assignment

Adobe MAX is the world's biggest annual creative conference. Last year, over 15,000 attendees joined the event live in Los Angeles. Everyone from hobbyists to seasoned professionals gather to learn about new product announcements, attend specialty sessions/workshops and get a sneak peek at what's in development.

Each year, we source a global group of influencers, called Adobe Insiders, to serve as our official MAX ambassadors, so they can be the eyes and ears of followers who can't attend, providing an authentic voice to the news that's shared.

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