Alaska Airlines: Next Level Care

Alaska Airlines, a US aviation company, emphasised passenger safety during the COVID-19 pandemic in the USA and was ranked in the top ten world's safest airlines.

Campaign details

Brand: Alaska AirlinesAdvertiser: Alaska AirlinesAgency: C+C and Mekanism

Situation

Since March 2020, the COVID-19 pandemic has upended the aviation industry on a larger scale than even the terrorist attacks of September 11, 2001.

With all airlines scrambling to communicate safety procedures and ease worry, C+C was tasked to help Alaska Airlines cut through the noise to position the carrier as the safest airline and encourage travelers to get back into the skies when they feel comfortable.

Research

At the start of the pandemic, travelers were nervous to fly. In April:...

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