Campaign details
Brand: Alaska AirlinesAdvertiser: Alaska AirlinesAgency: C+C and Mekanism
Situation
Since March 2020, the COVID-19 pandemic has upended the aviation industry on a larger scale than even the terrorist attacks of September 11, 2001.
With all airlines scrambling to communicate safety procedures and ease worry, C+C was tasked to help Alaska Airlines cut through the noise to position the carrier as the safest airline and encourage travelers to get back into the skies when they feel comfortable.
Research
At the start of the pandemic, travelers were nervous to fly. In April:...