"If you want something different for your daughter then you need to lend a little support yourself" - Ireland's most capped rugby player, Brian O'Driscoll speaking at the wrap event for #20x20
Introduction
20x20 was not simply a PR and Marketing campaign, but rather a movement that served as a catalyst to kickstart a social movement that would challenge the norm and forever change the cultural value placed on women's and girls' sport in Ireland. The brainchild of creative agency, Along Came A Spider (ACAS), 20x20 was designed to provoke a national conversation and, over its two-year lifespan, aimed...