Amazon: #ForTheGrams – Amazon Devices Help Families Maintain Holiday Traditions While Social Distancing

Amazon, a technology company, demonstrated how its Echo Show device could help connect families virtually and keep holiday traditions alive in the US.

Campaign details

Brand: AmazonAdvertiser: AmazonAgency: Hunter

Situation Analysis

Amazon traditionally launches new Devices in September followed by an in-person consumer lifestyle event where more than 300 reporters engage with the full lineup of Amazon Devices. Due to COVID-19 restrictions, an event of this nature was not possible, and Amazon needed to find a way to maintain excitement for its Devices during the holiday season in a relevant, creative, and unexpected way.

Knowing that many families couldn't be together and the holiday season would be unlike any other, the team explored how Amazon Devices could help...

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