American Express: Shop Small

American Express, a financial services brand, demonstrated its support for small business across France, Germany, Italy and Spain with its Shop Small campaign.

In Brief

To demonstrate American Express support for small business across key European markets - France, Germany, Italy and Spain - we launched Shop Small across these markets.

We rewarded Cardmembers for shopping with small and independent retail and dining outlets using their card as high street re-opened post-lockdown, at the same time as advocating for the vital role these businesses play.

Coverage of the Shop Small campaign saw 96% of Cardmembers exposed to coverage agreed they felt inspired to shop with small businesses as a result of Shop Small editorial.

What's more, agreement with the statement: "American Express supports...

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