Auto Trader: Eau de New Car

Autotrader, a digital marketplace for new and used cars, released a limited-edition perfume, Eau de New Car, to position itself as a marketplace for new cars in the UK.

Assignment Overview

PR Agency One & Auto Trader - Eau de New Car

Auto Trader is the UK's largest and most engaged digital marketplace for new and used cars. More than 75% of all time spent on UK automotive classified sites is spent on Auto Trader with hundreds of thousands of used and new cars listed.

Best known for used car sales, Auto Trader identified a massive untapped growth potential in the new car market and appointed PR Agency One to inspire a ‘network effect' (the retailer's dream) by quickly accelerating market profile and visibility within search engines for new...

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