Campaign Summary
Forecasting >200% Growth for Robotic Healthcare Innovation
Avalon SteriTech is a leading innovator in public healthcare solutions, providing next-generation cleaning, disinfection and sterilization technology infrastructure. In partnership with SoftBank Robotics Group, Avalon introduced the innovative Whiz Gambit, an AI-powered bio-decontamination robotic cleaning platform. Avalon/SoftBank appointed Ruder Finn Asia as integrated communication advisors to design and execute a business-building marketing strategy driven by research, thought-leadership, potentialclient engagement, socialmedia activation and trade/business media presence.
Campaign Objectives: achieve sales through creating brand awareness and product capabilities; establishing Avalon/SoftBank as new leader in biomedical space.
Campaign Challenges:Avalon/SoftBank was a new...