Banfield Pet Hospital: 1 in 6 is One Too Many, Banfield Addresses High Rate of Veterinary Suicides

Banfield Pet Hospital, a private company that operates veterinary clinics, promoted its new training program to help support veterinarians and their mental health in the US through a PR launch event and free online resources.

Campaign details

Brand: Banfield Pet HospitalAdvertiser: MarsAgency: Coyne

Situation Analysis

The psychological distress of working in veterinary medicine can be severe. Many people don't realize how emotional and mentally taxing the profession can be. From compassion fatigue, to daily work stressors, to work-life balance struggles, to staggering amounts of student debt, veterinary professionals experience extreme pressures daily, which can take a toll on their emotional and mental health.

The harsh reality of the veterinary profession is that according to the Centers for Disease Control (CDC), one in six veterinarians contemplate suicide and one in 10...

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