Winning ingredients
Our campaign approach
01. People not product
Journalists are not there to sell your product. As specialist financial communicators, Honner designs compelling campaigns that address topical financial 'pain points' of everyday Australians.
02. Leverage research
BetaShares invests in research and together we leverage it hard across channels. Media campaigns present fresh and compelling data insights to support storylines.
03. Great case studies
Busy journalists need real people to bring their stories to life. We work with BetaShares to secure case studies that fit the story angle and represents the audience we want to attract.
04. One team
Honner...