BetaShares: Introducing ETFs to everyday Australians

BetaShares, a financial brand, achieved consistent and widespread coverage via four campaigns in Australia.

Winning ingredients

Our campaign approach

01. People not product

Journalists are not there to sell your product. As specialist financial communicators, Honner designs compelling campaigns that address topical financial 'pain points' of everyday Australians.

02. Leverage research

BetaShares invests in research and together we leverage it hard across channels. Media campaigns present fresh and compelling data insights to support storylines.

03. Great case studies

Busy journalists need real people to bring their stories to life. We work with BetaShares to secure case studies that fit the story angle and represents the audience we want to attract.

04. One team

Honner...

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We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

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