Blutspende SRK Schweiz: Blood stem cell donation campaign

Blutspende SRK Schweiz, a medical lab in Switzerland, encouraged the Swiss public to become blood stem cell donors for leukaemia patients by launching online ads and a chatbot to help with the registration process.

Issue

Leukaemia can affect everybody.

In Switzerland, more than 1000 kids and adults fall ill from life-threatening blood diseases every year. For every fourth leukaemia patient in need of blood stem cell donation, no donor can be found. A blood stem cell donation is often the last chance of cure for seriously ill patients. Finding a suitable stem cell donor is often difficult because the tissue characteristics between donor and patient must match. Leukaemia is the most common type of cancer in children: every third child with cancer suffers from leukaemia.

The recruitment of Swiss stem cell donors is costly and...

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