Bosch: New Beginnings

Bosch, a home appliances brand, promoted its brand in Singapore against the challenging backdrop of the COVID-19 pandemic.

Situation Analysis

Building off the success of Bosch's 2019 "New Beginnings" campaign, Bosch planned to continue targeting new Singapore homeowners. However, as COVID-19 swept the globe and forced millions across our region to stay indoors and halt renovations, we knew we had to be nimble in our influencer and media relations approach by tapping into real-time conversations and creating relevant content to drive engagement.

Preliminary research showed there was increased focus on maintaining personal hygiene, as well as the notion that as lockdown measures gradually eased over time, post-lockdown spending would benefit the health, safety and cleanliness sectors - which...

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