Britannia: Marie gold my startup 2.0 – home-makers turn job-creators

Britannia Marie Gold, a biscuit brand, increased brand awareness and growth during the COVID-19 lockdown in India by providing entrepreneurs with virtual training from home.

Situation Analysis

For over 60 years, Britannia Marie Gold has been the tea-time companion of India's homemakers, the 'fuel that allows her to achieve more'. During a pan-India survey in 2018, the brand found that nearly half of India's homemakers wanted a degree of financial independence and a launchpad to start-up. In fact, some had already become the second financial engines of their families, but many others were still hesitant to take their ideas off the ground. For Britannia Marie Gold, the next step was obvious. In 2019, it launched the 'Britannia Marie Gold My Start-up Contest' to reward the...

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