Bryte Insurance Company Ltd: Reputation management by Instinctif Partners

Zurich, a global insurer, launched a campaign in South Africa to rebrand the business and reconnect with stakeholders.

Campaign details

Brand: Bryte Insurance Company LtdAgency: Instinctif Partners

Introduction

In 2017, South Africa was mired in ongoing economic and political uncertainty and the news of the exit of global businesses (such as Barclays the year before and General Motors) was causing major concern. Global insurer, Zurich, which was a well-established business in Southern Africa servicing a diversity of businesses and consumers, was also amongst those global players who decided that the investment case for the market was too risky. They decided to withdraw from the country.

Following Zurich's decision to sell its South Africa and Botswana...

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