Campaign details
Brand: Buffalo Wild WingsAdvertiser: Inspire BrandsAgency: The Martin Agency, Zeno Group
Background + Challenge
Buffalo Wild Wings has reasserted itself as a great American sports bar, chipping away at perceptions it had become tame and domesticated over the years. Fans can't get wild and cheer on their teams if the food fueling rowdy spirits is subpar though. You can't call yourself Buffalo Wild Wings and have wings that suck, right? Buffalo Wild Wings needed to demonstrate a deep understanding of taste buds—and chomp away at dunks on their core product. Obvious, generic wing...