Buffalo Wild Wings: Boneless Thugs-N-Harmony

Buffalo Wild Wings (B-Dubs), a US casual dining restaurant and sports bar, partnered with hip hop band Bone Thugs-N-Harmony to reassert itself as a great American sports bar.

Campaign details

Brand: Buffalo Wild WingsAdvertiser: Inspire BrandsAgency: The Martin Agency, Zeno Group

Background + Challenge

Buffalo Wild Wings has reasserted itself as a great American sports bar, chipping away at perceptions it had become tame and domesticated over the years. Fans can't get wild and cheer on their teams if the food fueling rowdy spirits is subpar though. You can't call yourself Buffalo Wild Wings and have wings that suck, right? Buffalo Wild Wings needed to demonstrate a deep understanding of taste buds—and chomp away at dunks on their core product. Obvious, generic wing...

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