Bupa: Check Your Tackle

Bupa, a healthcare company, launched a video and display ad campaign featuring famous rugby star and cancer survivor Matthew Rees during the Rugby World Cup to educate British men on the dangers and symptoms of testicular cancer.

Objectives & budget

Total budget: £14,700 (fee and expenses)

Expenses: Charity donation on behalf of talent (£2,500), filming and post production (£3,700), Travel (£500), research (£1,100), design (£700), additional photography (£300), extras for film (£900)

Agency fee: Covered with agency retainer - approx. £5,000 agency time used for campaign

Objective

Bupa aims to lead the industry in the levels of care it provides its customers, particularly when it comes to comprehensive cancer diagnosis and treatment. As a leader, this means a responsibility to educate the public about the risks, as well as treating those suffering from the disease....

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