Objectives & budget
Total budget: £14,700 (fee and expenses)
Expenses: Charity donation on behalf of talent (£2,500), filming and post production (£3,700), Travel (£500), research (£1,100), design (£700), additional photography (£300), extras for film (£900)
Agency fee: Covered with agency retainer - approx. £5,000 agency time used for campaign
Objective
Bupa aims to lead the industry in the levels of care it provides its customers, particularly when it comes to comprehensive cancer diagnosis and treatment. As a leader, this means a responsibility to educate the public about the risks, as well as treating those suffering from the disease....