Burrow: Diffusion for Burrow – Achieving PR ROI Through Data-Driven Media Strategy & Measurement

Burrow, a furniture brand, increased sales by leveraging an existing programme to hit newfound relevancy during the COVID-19 pandemic in the US.

Campaign details

Brand: BurrowAdvertiser: BurrowAgency: Diffusion

Goals & Overview

Burrow is an innovative, direct-to-consumer brand designing and manufacturing furniture fit for modern life at home. The company first disrupted the industry by shipping high-quality couches to consumers in just one week, flat-packed, with a 10- minute assembly process. Burrow's modular approach to sofa and armchair furniture has freed the consumer from having to choose between cheap particle board furniture or more expensive, difficult to move and deliver pieces.

Over the past year, Burrow focused on expanding its catalog of furniture and home decor offerings, evolving...

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