Business Mauritius: When businesses harness citizen support to influence Government's pension policy

Business Mauritius, a coordinating body for businesses, raised awareness of a damaging change to Mauritius's pension policy among the public by launching a content series and platform that encouraged debate on issues of national interest.

Foreword

  • When traditional government relations and media relations have shown their limitations, grassroot activation and social media amplification have taken the lead on the debate on pension amongst all stakeholders.
  • This is the very first time in the history of Mauritius that the business community has dared to take a different approach to Government relations and public affairs.
  • This integrated communication campaign has been painted by many opinion leaders as the "private sector" going to "war" against the Government. For some observers and communication peers, the pension campaign is a clear example of how "top-down" and "bottom-up" integrated seamlessly to...

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