Cannabis Information Project: Keeping Cannabis Essential Amid The Pandemic

The Cannabis Information Project (CIP), a coalition of the US's top cannabis companies, persuaded policymakers to keep dispensaries open in all states where cannabis is legal.

Campaign details

Brand: Cannabis Information ProjectAdvertiser: Cannabis Information ProjectAgency: Marathon Strategies

The Challenge

Marathon worked with the Cannabis Information Project, a coalition of the nation's top cannabis companies that we helped launch in late 2019, to persuade policymakers to keep dispensaries open in all states where cannabis is legal to continue serving their patients and customers in need.

When the COVID-19 pandemic took hold, policymakers were forced to make painful decisions about shutting down so-called "nonessential" businesses to curb the virus. This raised the inevitable question: Are cannabis dispensaries essential? For the more than 3...

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