Chipotle Mexican Grill: Chipotle Wins The Super Bowl with TikTok Timeout

Chipotle, a restaurant chain, increased delivery sales among Gen Z during Super Bowl Sunday by creating videos with popular TikTok stars on the app that dropped delivery slots every time the NFL called a time-out.

Campaign details

Brand: Chipotle Mexican GrillAdvertiser: Chipotle Mexican GrillAgency: Day One Agency and BCW

The Challenge

Chipotle needed to tackle Super Bowl Sunday and drive in-app sales among Gen-Z on one of the biggest food delivery days of the year.

The solution: Do it all using Gen-Z's favorite app, TikTok.

We enlisted 12 of TikTok's biggest stars to create and drop Chipotle delivery spots every time the NFL called a time-out on the field and set all their videos to TikTok's hottest track: Justin Beiber's hit single Yummy.

The campaign reached over 95M on the...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands