Campaign details
Brand: The Clorox CompanyAdvertiser: The Clorox CompanyAgency: Ketchum
Overview
When the coronavirus pandemic shuttered schools in March and the nation shifted to online classrooms, Clorox realized the back-to-school season would undergo fundamental change. Fall classes might have to be taught remotely also, creating a new set of problems for teachers.
Would they have the tools needed to successfully navigate the challenges of online instruction? If not, how would they get them, and who would pay for them?
The Gamechanger
Distance learning would prove to be a game changer for teachers, the vast majority...