Clorox Clears Teachers’ Back-to-School Wish Lists

Clorox, a brand of cleaning products, financially supported teachers in the US to ensure they had the necessary supplies to teach remotely during the coronavirus pandemic.

Campaign details

Brand: The Clorox CompanyAdvertiser: The Clorox CompanyAgency: Ketchum

Overview

When the coronavirus pandemic shuttered schools in March and the nation shifted to online classrooms, Clorox realized the back-to-school season would undergo fundamental change. Fall classes might have to be taught remotely also, creating a new set of problems for teachers.

Would they have the tools needed to successfully navigate the challenges of online instruction? If not, how would they get them, and who would pay for them?

The Gamechanger

Distance learning would prove to be a game changer for teachers, the vast majority...

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