Colliers International: #BeatTheVirus - COVID-19 digital engagement campaign

Colliers International, a real-estate brand, launched its campaign #BeatTheVirus by creating its own COVID-19 microsite, which provided APAC real-estate business with relevant information.

Introduction

Due to the unexpected and rapid pace at which COVID-19 spread across Asia Pacific and the rest of the world, business for many industries slowed down or came to a complete standstill. For Colliers International, as a leading global commercial real estate and investment management firm, we wanted to stay true to our brand values and be enterprising during this challenging time when very little information was available elsewhere. We wanted to acknowledge the impact of COVID-19 on property sectors and markets, and to offer our expert advice to occupiers, owners and investors in a single, ungated, online resource....

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