CreditorWatch: Mapping the health of the Australian economy

CreditorWatch, a digital credit reporting agency, achieved significant media coverage of its Business Risk Review report in Australia.

Brief and challenge / summary

Digital credit reporting agency, CreditorWatch, protects Australian businesses from high-risk customers, helping to ensure they get paid on time. Armed with a range of credit risk tools usually reserved for big business, CreditorWatch users can easily search for and monitor a customer's credit history, court actions, payment defaults and insolvency notices, giving them an incredibly accurate picture of the risk posed to their business.

Historically, commercial credit reporting in Australia has been dominated by a small number of old school firms with large market share and even larger marketing budgets. As a disruptor in the...

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