Current Global: Accessible By Design

Current Global, a communications agency, launched an offer to embed accessibility standards by making client content inclusive and accessible to people of all abilities.

Over 15% of the world's population has a sight, hearing or cognitive disability preventing them from fully understanding our clients' communications. That's over 1 billion people representing $8 trillion of buying power.

As the entire marketing industry increased its focus on DEI in 2020, Current Global went one step further with an industry-first commitment and client service offer designed to make communications accessible to everyone.

Launched on International Day of People with Disabilities (Dec. 3), Accessible by Designis a commitment that every piece of communication developed, curated or published on behalf of the global public relations agency and...

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We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

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