Deep RiverRock: The Recycled Logo

Deep RiverRock, a brand of water, removed its logo from its bottle and replaced it with 100% Recycled Bottle to promote its commitment to sustainability in a bold way in Ireland.

Background

With the environmental impacts of our high-consumption lifestyle making headlines daily and a groundswell of interest in sustainability, bottled drinks brands are facing unprecedented challenges in public opinion and purchasing choices.

Challenge

Deep RiverRock plastic water bottles have always been 100% recyclable.

Since June 2019, every bottle within their portfolio has also been made from 100% recycled plastics.

So instead of creating more plastic to carry their water, they're using what's already there.

Despite being the first major water brand in Ireland to make this seismic shift, consumers don't know. With every brand competing for the sustainability space, how...

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