Doritos: #UnblockTheLove

Doritos, a tortilla chip brand, promoted its diversity and inclusion initiative, DORITOS' RAINBOW, in Mexico by launching a special edition pack, diversity workshop, influencer campaign and pride parade float.

Doritos® Rainbow: Unblock Love

PepsiCo believes diversity is an essential part of its culture and business strategy. It aims to create an inclusive work environment where equality and mutual respect are promoted. Following these values, the DORITOS® RA JBOW initiative was launched in Mexico in 2016 to promote a message of love, respect, diversity, and inclusion, and support LGBT+ communities in need.

In its latest iteration of DORITOS® RA JBOW, the brand invited people to be themselves and help "unblock love" by demonstrating that everyone has the right to love and be loved.

DORITOS® believes there is...

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