Education New Zealand: Learn with new

Education New Zealand (ENZ) launched a campaign for Indian students to position New Zealand as a safe destination for higher studies amongst students and parents and create recall with a 30% increase in inquiries.

Overview

As Covid-19 wreaked havoc around the world, the Indian education sector took a massive hit too. Students who had enrolled for higher education in universities abroad had to take a rain check as international borders closed indefinitely. Online enrollments, orientations, and classes took precedence to keep annual curriculums going, thereby switching to newer ways of learning.

For Education New Zealand (ENZ) this development meant quickly re-strategizing to adapt to the new normal. New Zealand over the past few years has emerged as one of the top international academic destinations for Indian students. For us, a major challenge was to...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands