EquitiesFirst: Charting the course for global business increase

EquitiesFirst, an investment firm, showed consumers that it understood their concerns and increased global business by 77%.

1.0 Summary

A Business-building Brand, Vision and Activation Campaign

EquitiesFirst is a US$2.5 billion asset-backed financing corporation with offices around the world. They appointed (communications advisory firm) Ruder Finn Asia and (digital consultancy) RFI Asia (RFA/I) in 2020.

The assignment: initiate a globalbrand audit and subsequent brand redesign/comprehensive marketing strategy reinforced by internationalcommunications, thought leadership, socialmedia activation and business media engagement.

The campaign objective: increase engagement and interest of potentialclients for EquitiesFirst's innovative financing solutions leading to client conversion.

One year after engaging RFA/I, EquitiesFirst has seen global business increase by 77% and client transactions...

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