The Brief
Agency's Messaging methodology
- Transformational
- "Wings To Fly"
- Inclusive
The PR role was to show impact of the program over the years and how the program has impacted communities and the Education sector in the country.
Key Objectives
- Showcase success stories of how the overall program including the Equity Leaders Program (ELP) has transformed lives of over 17,000 scholars and how they are impacting their communities.
- Amplify our narrative of how the entity has connected the people at the bottom of the pyramid with opportunities, capacity, tools and services for social and economic development
Research Insights
2003 marked a...