Overview
With the arrival of Coronavirus causing a decline in breast selfcheck and breast cancer referrals, Golin helped Estee Lauder Companies UK and Ireland launch their iconic Breast Cancer Campaign to reprioritize breast cancer during the Pandemic. The resulting activity united women of all communities in the world's largest online self-check event, sharing self-check best practice and normalising breast care through a diverse range of viewpoints. The campaign ignited media and social discussion, achieved a world record event attendance and left a legacy of increased self-checking and positive conversation across audiences.
The Challenge
Every year The Estee Lauder...