European Parliament Liaison Office in Lithuania: European Parliament election 2019 campaign 'Don't Be a Couch Potato'

European Parliament Liaison Office in Lithuania, part of the Directorate-General for Communication, increased voter turnout for European Parliament elections in Lithuania by creating a multichannel campaign that told them to stop being couch potatoes and vote.

Project's background

According to Eurobarometer data, Lithuanians are among leaders in EU to regards of knowledge about EP and European Union (EU). Majority of them are in favor of EU membership. However, the benefits of opportunities are perceived narrowly - financial aid, borderless travel, work abroad. This lack of broader perception of what Parliament does create a psychological distance between the people and institution (EP). Thus, voters are less likely to engage in elections and vote. The main problem is low participation rate among youth, opinion leaders, professionals. Despite general interest in EU, EP and Lithuania's wealth this target group...

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