Context
A world of promotions
Peruvian workers receive an extra salary each semester (on July and December). In July 2019, several brands prepared promotions, discount bonds, financing, etc. in order to incentivize consumers to use their extra income.
America's cup
In July 2019, this sporting event drew the public's attention and several brands took the opportunity to raffle travel packages and/or souvenirs in order to increase their sales.
More sales
A total of 14,349 sales were made in July 2019 in the automotive industry. 8.22% more than June 2019 (13,259 units) and 14.7% more than July 2018 (12,509 units)*
*Source:...