Fundacion Tropicalia, Cisneros Real Estate: I'm a Girl, I'm Important Summer Camp

Fundacion Tropicalia, a company that designs and implements programs for the local community in the Dominican Republic, launched a multi-platform media and public relations campaign to promote its summer day-camp for vulnerable girls.

When Fundacion Tropicalia (FT) began in 2008 with the purpose of supporting the development of Miches as a sustainable tourism destination in the northwestern region of Dominican Republic, they immediately became aware of the lack of opportunities and the many challenges that Dominican girls and women face, particularly in this industry. Though the tourism and hospitality sectors represents incredible comparative advantages for women, providing more opportunities for empowerment compared to any other industry, considerable challenges remain to ensure women's rights and equality within the industry.

Dominican Republic has the fifth largest teen pregnancy rate in Latin America and ranks third...

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