Godrej Protekt: Protekt India movement with Indian Railways

Godrej Protekt, a hygiene brand, and Indian Railways, a transport company, collaborated to encourage people to travel by train in India by showcasing the emphasis on hygiene on public transport.

Overview

In May, Indian Railways resumed operations of long-distance trains for passengers and local trains in cities like Mumbai for essential workers. However, in the long term, getting people to travel again by trains will be a big task. Health risks perceived by people will need immediate acknowledgement, to boost their confidence for a safe rail journey. Godrej Protekt, India's trusted hygiene brand, was already working to promote hand hygiene during the early stages of pandemic. Godrej Protekt reached out to Indian Railways to champion a first of its kind program which will promote travel hygiene amongst passengers and rail...

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