Google: School of Life – Adulting with Google on YouTube Russia

Google, a technology company, launched 'School of Life' in Russia to enhance the educational experience for Russian YouTube viewers aged 18-24.

Challenge

A generation of young Russians unprepared for adulthood

As one of the world's leading online platforms, YouTube, a top Google service, is focused not only on entertainment of users, but also has an educational mission. People around the world use the platform to find information on an almost limitless number of subjects. Our job was to enhance the educational experience for Russian YouTube viewers ages 18 to 34 - almost 60% of the total audience.

As they entered independent life, young Russians were largely unprepared for adulthood. The information they needed wasn't always provided at...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands