Google: Skills ignition SG – empowering Singaporeans today, for tomorrow

Google, a technology company, launched a skills and training initiative in Singapore during the COVID-19 pandemic to assist people in the workplace.

The Assignment

We want to show up for Singaporeans in a time when they need it.

Singapore has been Google's home in Asia for more than a decade, and since then, we have been committed to being a helpful partner to Singaporeans by providing solutions to their changing needs.

When the COVID-19 pandemic hit in 2020, Singapore - like the rest of the world - saw its economy and the labour market take a huge hit. Businesses' revenues were affected as they struggled to digitalise. Retrenchment numbers were reaching an all-time high. And fresh graduates were facing troubles securing their...

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