Hellmann's: WhataHellmann's

Hellmann's, a food and beverage company, launched a digital campaign in Brazil to rejuvenate the brand's image, connect with millennials, rescue affective memories and reinforce the quality of products.

The task: Taking ownership of leadership

Hellmann's is a very traditional and well-known brand in Brazil known in Brazil and, despite being a market leader, it did not act the the same way in communication. They came to us with the objective of rejuvenating their image, willing to connect with the millennials reaching a new generation of consumers and cooks, rescuing affective memories, always reinforcing the quality of the product. Along with the increase of engagement in social networks, the goal was to fight aggressive and fun competitors.

The challenge: To bring Hellmann's closer to the millennials

The millennials grew up with Hellmann's in their parents' refrigerators....

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