Context
In June 2020 Hertz bankruptcy was public, but Hertz Portugal, being an independent Portuguese company, was out of this disaster. Besides this, Covid- 19 had an impact on the business in Portugal as it had all over the world.
The Portuguese company was continuing working with Hertz brand, but with a reputation damage to solve and a business complex situation with no international tourists.
We decided to build the PR strategy to avoid the impact of both reputation and business crisis delivering a strong message to several stakeholders such partners, car manufactures, banks, providers and, of course, consumers.
So...