Hilton and American Express: Delivering Hope and Hospitality During a Global Pandemic

Hilton, a hotel company, and American Express, a financial services company, offered free accommodation and food in Hilton hotels to frontline healthcare workers across the US.

Campaign details

Brand: Hilton / American ExpressAdvertiser: Hilton / American Express

Situation Analysis

Since its founding more than 100 years ago, Hilton has been deeply committed to protecting and enriching the communities where it operates - during both good and challenging times. In early 2020 as the impact of COVID-19 continued to broaden globally, Hilton's ever-important corporate responsibility efforts became even more critical as the company identified an opportunity to support those directly impacted by the crisis.

Long-time Hilton strategic partner, American Express, shares the same commitment and believes deeply in backing the communities where its customers...

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