Honor: Project Seeing is Believing

Honor, a smartphone brand, launched its smartphone HONOR 20 Pro with a camera that used artificial intelligence (AI) to improve the quality of life for the visually impaired in the UK.

Challenge

More than 3.5 billion people own a smartphone worldwide. But in such a crowded market, products are increasingly homogeneous. HONOR launched the HONOR 20 Pro with a pro-grade Al camera in August 201 9, but with other major smartphone brands all pushing devices with Al camera technology, how could HONOR stand out from the crowd and capture media and consumer attention, achieving their aim of being a brand that is loved by global millennials?

At the time, favourable perceptions of HONOR were still limited to technology media. If you are a Chinese smartphone brand which is good value for...

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