Hotels.com: Solosophy

Hotels.com, a travel brand, identified a gap in the market and encouraged more people to travel solo in Japan.

Situation Analysis

Japan Tourism Board found that 22% of Japanese travellers, particularly young adults in their 20s preferred to book their holidays through online travel agencies (OTA). With multiple OTAs vying for their attention and dough in one-size-fits-all campaigns, Hotels.com saw an opportunity in being more focused and selective in the diverse and distinct Japan travel market. So instead of speaking in a loud hailer to all the young Japanese travellers, we singled out the ones with the most potential to book: solo leisure travellers. Why them? ADARA's data co-op of actual transactionsshows the majority of...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands