Hyundai: Venue – Stay Connected on the Go!

Hyundai, an automotive brand, launched its Venue SUV model in India by creating a PR event on a cruise ship to demonstrate how the car is always connected.

Situational analysis

Hyundai VENUE- India's first fully connected offering; however, a late entrant in the fastest growing Compact-SUV segment in India

SUVs have been one of the most aspirational vehicle segments for customers globally and India is no exception. The Compact-SUVs cater to people who want to own an SUV but don't have deep pockets. India has seen the emergence of new styled SUVs in compact design like Tata Nexon, Maruti Suzuki, Vitara Brezza, and Ford EcoSport which have given a much-needed boost to the manufacturers. In August 2019, the compact SUVs sold 33,670 units collectively, up 70% from 19,829...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands