Campaign details
Brand: IBMAdvertiser: IBM
The Challenge
IBM has long believed that powerful technologies like artificial intelligence must be ushered into the world responsibly. Advancements in AI have the potential to eliminate bias, inform better decisions and make the world a smarter, healthier and more prosperous place, but only if society trusts technology as a force for good. Enter facial recognition.
In late 2017, IBM was injected into the early stages of society's reckoning with facial recognition technology and important questions were raised about accuracy and bias, mass surveillance, and more. In parallel, IBM engaged a deep...