IKEA: Ciao 2020

IKEA, a flat-pack furniture brand, launched a therapeutic Christmas campaign for its employees in Spain to see off the year 2020.

Context

Christmas is a time of year when we take stock of the previous 12 months and get ready to celebrate the year ahead. There is no denying that 2020 was a very bad year.

2020 was defined by the pandemic and, to a greater or lesser degree, brought difficult months in terms of both our professional and personal lives. The exhaustion, disillusion, uncertainty and anxiety caused by the pandemic affected us all.

Furthermore, all this was accompanied by emotional disconnection, disappointment and the "blues" caused by being unable to celebrate such traditional events like Christmas as we usually would...

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