Why is this Campaign Worthy of an Award?
What do you do when Gender Equality is a problem in your country, but nobody speaks about it? You get up there and become the voice that starts a movement!
IKEA believes that everyone wins when all people are offered equal opportunities for development, no matter their gender or social status. Equality does not come with a sacrifice. It's not an act of pity or charity, and it doesn't mean giving anything up. It's the exact opposite. Equality is better for everyone - for all individuals, as well as for society and...