Illinois Department of Human Services: Illinois Census

The Illinois Department of Human Services, a department of the Illinois state government in the US, increased response rates for the 2020 census in Illinois, particularly among previously hard-to-count populations.

Campaign details

Brand: Illinois Department of Human ServicesAdvertiser: Illinois Department of Human ServicesAgency: Kivvit

This is Illinois' Census Story.

We worked with the Illinois Department of Human Services (IDHS) to manage its multimillion-dollar campaign to increase response rates for the 2020 Census in Illinois, particularly aimed at hard-to-count (HTC) populations. The campaign drove engagement through a coordinated communications plan that included earned, owned, and paid media including digital TV, radio, and out of home.

The Census Is Urgent

As we work to address a global COVID-19 pandemic, economic realities make federal funding even more critical...

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