Campaign details
Brand: International AIDS Society (AIDS 2020)Advertiser: International AIDS Society (AIDS 2020)Agency: W2O
Situation analysis
Challenge/Objective
Drive awareness of the AIDS 2020 event while showcasing the conference theme — resilience. Additionally, showcase the diversity of resiliency across the HIV/AIDS community and celebrate the people behind the movement
Solution
'Profiles in Resilience' — a poster series campaign, was created by pairing activists from around the globe with local Bay Area visual artists. Exceptional works of art were inspired by the work individuals are doing to advance the HIV/AIDS response and are based on interviews conducted...