ITC: Bhadrachalam – making of the Indian Paper Tigers

ITC, a multinational conglomerate company, aimed to support the socioeconomic transformation of the Bhadrachalam region in India by establishing a papermill that could generate livelihoods and replenish environmental resources.

Situation Analysis

Modern India needs more paper, but how do you source the pulp? Certain forest areas have unusual habitants - the insurgents!

Paper is a versatile material with many uses, including printing, packaging, decorating, writing, cleaning, filter paper, wallpaper, book endpaper, conservation paper, laminated worktops, toilet tissue, currency and security paper, paperboards for packaging, and a number of industrial and construction processes. Paper is fundamental to a growing and modernizing economy like India. The vision to send every child in the country to school means more textbooks and notebooks and environmentally friendly consumer products need degradable packaging solutions like...

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